Why Outsource Cold Calling Services?
69% of buyers accepted a call from new salespeople in the past 12 months.
2 percent…That is the success rate of cold calls today. This means that if you’re calling a list of 100 names only 2 of them will be willing to grant you an appointment. When the odds of success are so meager, it is easy to understand why so many people believe that cold calling is dead.
The truth is, cold calling is not death, it’s just that you’ve been doing it wrong the whole time. Cold calling can be quite effective if you know how to do it right. The downside of this is that you’ll need certain methods and strategies to make it a success.
So why not outsource cold calling services and take the help of an expert to get more leads? Here’s why outsourcing cold calling is a great idea and what you will gain from it:
High-performing sales organizations are twice as likely to provide ongoing training as low-performing ones.
One of the main benefits of outsourcing your cold calling activities is that you will gain a very productive team. Most outsourcing companies have staff who are on the calls for six and a half hour a day, making approximately 15 calls an hour.
Usually, in-house salespeople cannot meet these standards. Outsource sales agencies also have a team of backup sales representatives on standby who will take on the role of sales agent and makes the cold calls in case a sales agent is having an emergency. Therefore, you’ll never experience a slowdown.
2. Experienced Team vs. In-house team
Top performing salespeople are up to 10 times likelier to use collaborative words and phrases than low-performing ones.
Hiring a team with years of experience to make your cold calling is always wise. In-house staff will need lots of training before they become proficient. This training usually lasts for 9 months and can cost tons of money. On the other hand, an experience in house team will be able to make calls on the very first day you hire them.
In addition, these professionals know how to cold call the right way. The reason most cold calls fail is simply because they’re done wrong. Nowadays, outsourcing professionals are ditching the traditional way of cold calling, which is shoving a “sell” in the prospects face.
Instead, they strategize their call by planning, researching, and scheduling the call. By doing this, they significantly increase their success rate.
3. Focus on Your Retention Strategy
Making phone calls to existing customers is the #1 most effective prospecting tactic.
Cold calling is not only about making calls to new customers, it is also pertinent to existing customers. It’s an effective way to get past customers back. When you outsource your cold calling activities to a skilled provider you can request that they keep in contact with existing customers. Finding new customers is significantly more expensive than retaining previous buyers, therefore it’s important to circle back to this group of buyers.
Cold calling is not just a job, is a skill set that you need to attract new prospects and turn them into customers. Outsourcing your cold calling efforts means that you’re hiring someone who is focused on calling and making appointments with prospects with the goal to turn them into customers.