Top 5 Reasons for Outsourcing Sales Teams

outsourcing sales team

96 percent of customers say they’re more likely to consider a brand’s products or services if a sales professional has a clear understanding of their business needs.

Whether you’ve been in business for many years or just starting out, one thing all entrepreneurs know is that sales are crucial for growth. But sales also takes up a fair amount of resources that you might not have.

In this instance, it is best to outsource your sales force to save time, money and other resources while obtaining access to a team with effective sales practices that understand your clients’ needs.

But if you’re still on the fence, check out the 5 top reasons why outsourcing the sales team is the way to go.

1. Lower cost and risk

“Outsourcing and globalization of manufacturing allows companies to reduce costs, benefits consumers with lower cost goods and services” – Larry Elder

Hiring your own sales team requires a multitude of resources. Resources that sales management companies are already spending on their own people.

So why not outsource to an experienced and reliable team that mitigates risk and greatly decreases the cost impact of hiring and retaining an internal sales staff.

2. Save Time

“…It’s in society’s best interests to have the most output produced with the least inputs.” – Warren Buffet

As an entrepreneur, you are juggling multiple tasks at once which makes it impossible to fully focus on your sales team. With outsourcing, you can have a professional sales team operate at the peak of efficiency while providing you space to focus on other important things such as delivering the best product or service.

3. Growth

business growth“Having an SDR who is actually reaching out and having consistent conversations with the right people will develop the trust necessary to build business relationships that foster growth.” – Michelle Cirocco

The most important thing – regardless of size or longevity – is growth. Whether it be revenue or sales growth; growth always holds a key position thus acquiring the help of an outsourced sales team can facilitate quick growth.

4. Snag the best of the best hassle free

“The important thing about outsourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.” – Azim Premji

A good outsourcing company ensures that its employees, live and breathe sales. Outsourcing to an accomplished external sales organizations gives access to experts who have already spent the time and effort needed to get their work down to a science.

You get to work with people with expertise in sales strategy, sales management, and sales engineering. These agencies offer the talent, provide infrastructure, stability and a strategic plan for fast growth.

5. Cultivate a lasting relationship

“Getting to the point where you sign the contract is a long, hard slog, certainly. But after that, you are faced with the daily effort of making that relationship work,” – Simon Thomas, CIO at retailer Threshers

Outsourcing your sales team means, you’re trusting someone to look at, approach and integrate themselves into your business. It is important that you find someone who will develop a core sales strategy and a sales plan that will benefit your business in the long run.

This should be long-term cooperation as this organization will help you run all aspects of your sales organization.


Outsourcing your sales process can be daunting at first. After all, you’re relinquishing control of critical operations to an external agency. However, it allows you to focus solely on your goals while saving time and money thus growing your business.

Leave a Reply

Your email address will not be published. Required fields are marked *