Running an eCommerce business requires plenty of resources and expertise.
It sounds amazing to be able to manage your store on your own, but let’s be realistic. It’s not easy to handle day-to-day tasks on your own. Think about shipping, marketing and promotion, cash flows, content development, returns, order management, customer service, managing live chat and all the other things that come with running a business.
Over 50% of new businesses and ventures fail after the first five years. So how do you stack the odds in your favor? Well, one way is to hire cost-effective, experts. People with the proven ability to get what you need to be done.
Did you know that the vast majority of large business outsource their routine tasks to companies outside of their organization? Yes, it’s true. Large companies know the secret to success lies in keeping your team focused on growth, not managing the mundane daily tasks.
So if the big guys are making millions doing it. Question is, why aren’t you?
To help you get an idea of the types of tasks an eCommerce company can outsource, we’ve put together a quick list to help get your brain thinking about the many things you and your team do, that you don’t have to:
- Content Creation:
A successful eCommerce website knows how important content marketing is in today’s digital age. If you want to beat your competition, you need to have some great content on your website. But what if you don’t have enough time to write blog posts? Or even to update your site content on a regular basis? Easy. You hire someone to do it for you! According to the LinkedIn Technology Marketing Community, the top two most outsourced content marketing activities are Writing (44%) and Design (41%).Regularly uploading blog posts, infographics, or any kind of website content usually provides signals to search engines and lets them know your site is active. Outsourcing that content creation to virtual assistants and content writers can take the added load away from the in-house team, and they can use that time to focus on other work instead.Outsourcing content creation also allows you to create backup content that can be used on days when the creative output is low.
- Search Engine Optimization (SEO):
Having great content on your website is not enough. If search engines can’t find that content or your website, what’s the point? This is where SEO comes in.Good SEO can get your content and website to show higher up in search results, which can do wonders for your business. In fact, a study by Outbrain says that search drives 300% more traffic to websites than social media does.So just like the content creators you hired, you should also consider hiring virtual SEO specialists to make that content search engine friendly. You can even hire one person to take care of both tasks at the same time.SEO is important because the higher your website ranks on search engine results, the more visitors you’re likely to get. Virtual assistants who are experts in SEO can ensure each and every piece of content on your website is optimized to rank higher.
- Graphics and Design:
As per scientific research; 90% of the information that comes to the brain is visual. Yeah, that’s right. Visual!Now we all know the need for great design and eye-catching graphics on eCommerce websites. But instead of wasting tons of your time and energy in trying to make your store look good, you can easily hire a professional graphic designer to help you out instead.Other than giving you a lot of time to focus on more important tasks, outsourcing design can also bring fresh, new perspectives and creative ideas. And of course, hiring a skilled and experienced graphic designer will make sure your business looks more visually appealing.
- Product Titles and Descriptions:
If you want your products to sell, you need to make sure their titles and descriptions are SEO-friendly, manage to capture interest and get people to buy.But writing tons of product titles and descriptions for your store can sometimes become a burden on you or the in-house team. Especially because they can take up so much time. The best thing to do is to hire a copywriter, or a product description specialist to help you out.
Here is why:
- Most of the time, product copy only needs to be updated when you add new products to your store. Because that’s such a short-term task, it’s better to outsource it to a virtual assistant, rather than hire an in-house copywriter.
- Hiring someone who is a pro at writing product copy can get you a lot more effective results than if it was done by you or someone else.
- Marketing Activities:
From formulating the perfect strategy and reaching out to the right audience, to sending out effective email campaigns and managing social media, every step in your marketing process is crucial.
And the good news is, all of these tasks can be outsourced to a virtual assistant!
Outsourcing marketing activities can not only help you cut costs, it can also save you from a lot of hectic management. Another great thing is you can always get experts to perform each marketing task to get better results.
You can also hire virtual social media managers to take care of your company’s social media accounts. They can engage your audiences with targeted content, derived from research, on Facebook, Instagram, Twitter, and any other platform.
- Website Development, Design, and Management:
The most important part of any eCommerce business is its website. Your website needs to be fully optimized for a great customer experience. This means that your site doesn’t need to just look good, it also needs to function properly.
Hiring a virtual assistant to take care of developing, designing and managing your website will save you tons of time and money. Virtual assistants can also manage the back-end of the website, and ensure that everything runs smoothly, so you don’t lose a potential customer because of a “slow-loading site” or a page that failed to open.
- Finance and Accounting Tasks:
The smart thing to do would be to outsource all your financial tasks to one or more virtual assistants who are actually experienced in managing finances. Virtual assistants can help you with paying the company bills, managing invoices, filing tax documents, and any other money-related tasks at hand.Bookkeeping, accounting, and finance-related tasks can be extremely tedious. And if you’re a rookie at it and tend to make mistakes, it can end up costing you a lot.
- Customer Services:
If you have a lot of customers, however, it can get pretty hard to take care of all their issues.According to a survey, approximately 54% of companies in the customer service industry utilize overseas workers. And why shouldn’t they? Cheap labor and a skilled workforce, not a bad deal at all!Hiring a customer service virtual assistant can help ensure all your customers who reach out to you are addressed timely, such as if they bring forward a complaint or an ambiguity. Customer service VA’s can also follow up on customer issues to make sure they are provided with the best service. This will boost customer satisfaction, and leave a great lasting impression of your business.If you run an eCommerce business, you already know how important your customers are to you. Taking care of them should be at the top of your priority list.
- Inventory management:
In this case, hiring a virtual assistant can be a lifesaving help. Having someone to manage your inventory and their shipment will make sure you never disappoint your customers and always fulfill your orders.Virtual assistants can even process the orders then come to the website to make sure there is less on your plate.After a certain point in operating an online business, managing inventory and fulfilling all the different orders can get pretty overwhelming.
- Administrative Tasks:
Tasks like writing reports and even managing schedules are not just boring, they take up a lot of your precious time. Why not just forward the work to a virtual assistant?An administrative virtual assistant will ensure all those tasks are done with the finesse and accuracy you demand, allowing you to focus on the more important, and more ‘fun’, aspects of your eCommerce business.Those every day, recurring and menial tasks that every business needs to do can become a burden over time.
- Product Research
While you’re busy managing your eCommerce business and its everyday tasks, you can often get left behind on what’s new and trend out there.Outsourcing the product research tasks to a virtual assistant can help you always select and keep them on your online store. Virtual assistants can even go and negotiate deals with suppliers to save you more money on procurement in the long run.
A lot of eCommerce business owners still hesitate to outsource their tasks. But over time, these tasks become a huge burden and can negatively impact your store’s growth and productivity. Don’t be scared of outsourcing the right tasks to the right people, so you can finally focus on the more important things and take your business to new levels.