Sales Outsourcing: Is it Right for your Startup?

outsourcing sales team

15% of global companies reported that outsourcing their sales efforts helped scale their business.

As an entrepreneur, one of the most challenging dilemmas your startup will face is to build a solid, capable internal sales team while managing the cash burn rate. Some startups prefer to have in-house staff, however, the costs of this effort are significant and add to the cash burn rate.

Instead, it would be wiser for startups to build a two-way relationship with a sales process outsourcing partner and to outsource their sales team.
If you haven’t built an efficient in-house sales team, using an external sales team is an ideal option to attract higher and rapid returns. Here are some reasons why:

1. Agencies have the talented experts that Startups Need

A survey by Silicon Valley Bank reveals that 90% of Startups said finding talent was challenging or extremely challenging.

As you build your sales structure, you’ll seek ways to have your sales team perform better. Without experts on your team, this can feel like an uphill battle.

When you outsource sales, you put all your sales efforts in the hands of experienced professionals. These external agencies are knowledgeable in sales services. They have performed tasks several times and are familiar with strategies that can boost sales. A company can benefit from such exceptional sales teams to improve its revenue.

2. Outsourcing firms provide a Stable team

focus in business growthCompanies that outsource reports that 25% of their workload gets handles by the external company resulting in them having more time for other important things.

When you’re dealing with a brand new team, chances are that not everyone will be able to bring results in fast. This can be critical for your business as you run the risk of upsetting the growth process.

Working with an agency ensures that you’ll receive a team of experts doing your sales. This gives you the stability you need to focus on the growth of your business.

3. Development of Strategies

business strategy development

“The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.” – Alphonso Jackson

Sales outsourcing firms provide an opportunity to work with Sales professionals who will develop a strategic plan for your company. This plan is for acquiring clients and assure greater return on investments. Business can utilize these same strategies when building their internal sales team to achieve their goals.

4. Business Growth

business growth

If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business – Lee Kuan Yew

Achieving business growth is never easy for startups. Most of them barely have the resources to foster growth. Startups, in particular, have a very small return of investment in the early stages of existence. Therefore, it is better for startups to hire an independent sales firm to ensure returns and help boost growth.

Final words

Just like any other business, startups are interested in results. Outsourcing their sales effort will not only help speed up the process and get ROI quicker but also provide the blueprint to building your own internal team.

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