4 Reasons You Need To Outsource Your Lead Generation Efforts

outsourced lead generation

68% of businesses report struggling with lead generation

For any business, generating new leads is extremely important. If you’re the CEO of a company, you already know that sales are the fuel to your business. Your sales lead generation process needs to attract a constant stream of prospects and convert them into customers.

Sales lead generation is simple but not easy. It can be a struggle especially if your business can’t afford to put a lot of time, money and effort in the lead acquiring process. If so the best thing to do is to trust your sales lead generation in the hands of a professional lead generation company.

Trusting a lead generation company will be tremendously beneficial to your business especially if you are struggling with the following four problems:

1. Your Sales Process is inept

Companies excelling at lead nurturing generate 50% more sales ready leads at 33% lower cost

Your sales process can make or break your company. A great sales process follows lead nurturing, which is a set of steps a company takes to take the prospect from lead to customer. A good sales process encompasses all of the following: prospecting, connecting, demonstrating, closing. Studies have shown most sales reps love the last 2 and hate the rest.

If your sales process is sluggish, or not proficient in any of these steps, sales will suffer.

2. Your Sales Costs are soaring

“If you focus on delivering exceptional value, your employee and customer loyalty will help you reach new heights” – Ian Altman

If you notice that your sales cost are skyrocketing, you might want to think about reevaluating your strategy. The first thing you would want to do is cut cost while retaining value.

Ask yourself the following: which services can’t I live without? Do I really have to fire people, or just make them cohesively? Understanding this will allow you to focus your sales resources where they are most needed.

3. Your marketing and sales team are not in agreement on leads

Only 56% of B2B companies check valid leads before passing them to the sales dept.

In many companies, sales – and marketing teams do no work efficiently. And while there are many reasons these teams fail to get along, it’s important to dig down to the root of the problem and solve the issue. In most companies, sales drives the process and the goals of your lead gen program MUST be in alignment with the goals of your sales team. The most important factor is to focus on raking in revenue.

Outsourced Lead Generation4. You have poor brand visibility

“If your business is not a brand, it is a commodity.” – Donald Trump

In this day and age, you cannot afford to have poor brand visibility. You should strive to continuously achieve maximum brand visibility. How, you might ask? The easiest way is through social media, Also try blogging and other marketing channels. You should take advantage of the internet to improve your brand visibility.

Final words

Lead generation is the backbone of every company- regardless of size. Therefore you must take this process seriously and put considerable time and effort into doing it right. Whether you are a small or large company, you can always hand over your lead generation process to a professional lead generation company.

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